“I swear by Hypebot every morning over breakfast.”, “Hypebot is the most focused music business centric resource we have.”, One Little Indian, Downtown Marketing & KCRW-FM. Ongoing research points to something quite unexpected in the way people perceive music. based in the legendary icp recording studios, we have a unique. Kacie Lehman: Whenever I meet with an artist for the first time and I explain to them what a brand partnership is, I tell them it's not just slapping a logo on a stage. In addition to recurring :30 and :60 second radio spots, Jekalyn ran a Cameo campaign to help raise money for St Judes. As for values, we’re talking about core beliefs that make you who you are. Join to Connect. [Price List], Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, Music Business Interns Wanted: Hypebot And Skyline Music Agency. Justin Bieber went big with Super Bowl TikTok campaign. First, today’s brand partnerships work best when marketers and artists align around shared values. People on Tunestack are loyal advocates of your creative work, eager to share the music that moves them. Cautious Clay (The Orchard Artist Services) is part of the Dr. Martens Presents series. What’s the catch? What it comes down to is timing, and aligning with the artist around those key moments where they appreciate the further amplification and are more open to including a brand partnership in their overall message. Artists are Partnering with Independent Designers and Brands. The act of partnering with other brands helps give attention and interest that might not have been previously attainable. Look at independent artist Chance The Rapper and his alignment with the 80+ year old Kit Kat brand in a way that didn’t compromise his value but rather amplified his creative outlook. Thanks to social media, artists can take the initiative and reach out to brands directly to make their own deals happen. What’s the catch? It’s super important to remember to respect the rules established by each rights holder. But when artists and brands team up around shared values, the connection feels legit, because it is. Celia B and artist Natacha Duarte are frequent collaborators. Lucy Kozak Marketing Executive at Creative Artists Agency Nashville, TN. Brands can give value to artists by amplifying their current single/album releases, through additional paid media,  or further radio or tour promotion. Jekalyn is taking part in St. Judes’ “We Won’t Stop” t-shirt campaign to raise awareness around their monthly donation program. Brand Partnerships. Since COVID hit, deal-making has been “heightened on steroids,” says … If the artist and brand don’t share the same values, audiences will smell a cynical marketing ploy. Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX. Basée à Bruxelles, la SAA regroupe les sociétés européennes de réalisateurs et scénaristes, et notamment la Sacd et la Scam. All Rights Reserved. With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. Delivery service goPuff launched their first ever celebrity box with country artist Russell Dickerson (Triple Tigers). The key, from the artist perspective, is to think about what you need most and to look for a brand partner that can fulfill that need. Executed correctly, partnerships between brands and artists can have huge payoffs for both parties. From luxury retailers and travel adventure companies, to famous fitness experts and music events organizers, hotels are working with like-minded brands to create a point of difference and offer a unique experience to their guests. , it’s challenging to break a new artist or song. The virtual concert was held within Minecraft and live-streamed from the She Can STEM YouTube Channel. Instead, artists can make their own deals where none existed by thinking creatively about what they have to offer and then hustling to put that value proposition in front of the right partner. The limited time boxes also include exclusive merch and access to a behind-the-scenes making of the album video. in the creative process. Artist x Brand Partnerships | Executive Production | Director of Agency London, Greater London, United Kingdom 500+ connections. The colorful designs naturally lent themselves to a range of T-shirts, which can be seen above. Both parties need to bring something interesting to the table -- otherwise consumers will view the partnership as merely a … During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, and if there’s anything we’ve learned the past year, it’s there’s strength in collaboration. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. Read More . We represent more than 1,400 clients across all genres, … With MAX, brands helped dozens artists release new music to the world in 2018 — and the world was eager to listen. Marketers also stand to benefit by working with musicians because of their ability to create buzz, build authentic connections with audiences, and add an element of fun … Become an expert. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Since the way the music industry works has notably changed, by collaborating and exchanging ideas, both gain exposure and refresh their objectives, audiences, and images. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Episode 6 interviews Cautious Clay here. As for the sense of hearing, naturally marketers consider brand partnerships with musical artists. Amplifying brand awareness and increasing consumer… I specialise in 360° integrated communications, brand direction and VIP partnerships and influencer marketing. Work on exciting campaigns and share your talent with the world. You’ve got to be creative and willing to hustle. Brand partnerships offer a phenomenal way for companies to engage with a different brand’s customer base. Artists can help be a face for the brand and add personality to their products. Artist & Brand Partnerships. “I swear by Hypebot every morning over breakfast.” Derek Sivers Founder, CD Baby, “Hypebot is the most focused music business centric resource we have.” Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Do you have what it takes? Artists who are successful in this area, such as Beyoncé, are expensive and already have a range of brand partnerships in place. From the marketer’s perspective, inauthentic sponsorships don’t perform. Artists must seek partnerships with brands they respect, and they must believe in the brand’s message. Such brand partnerships … Chances are if it’s something that fires you up, there’s a core value driving that passion. (Downtown Records) curated the Apple Music playlist for apparel brand Roots Canada as part of the brand’s Holiday 2020 “Give Comfort” campaign and modeled the collection with her mother. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Cécile Despringre dirige la Société des Auteurs de l'Audiovisuel (SAA) depuis sa création en 2009. The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. … Second, while cash is king, it’s not the only thing of value to exchange. Major artists are turning to brand partnerships in droves for new revenue streams. There are more brand partnerships than you realize. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. So when an artist works with the right brand partner, they aren’t just exchanging value, they’re creating it—for brands that want to connect with consumers, for fans that want to discover new music, and for the artist, who needs more than just talent and hustle to blow up their music. Go straight to the source and work directly with the world’s best artists. His live stream performance will premiere on December 20 on the Dr. Martens Instagram. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. If an artist organically puts it out there his or her authentic love for a brand and organic use of the product daily, it’s likely it will be placed on their radar in a matter of time. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. As part of WeTransfer’s social justice initiative, the file sharing company is promoting Ruth B.’s single “If I Have A Son” by making her music video one of their selected wallpapers for a one year period. Collaborating with leading luxury brands (across beauty, fashion and jewellery) to the high street and FMCG corporations. The wallpaper hosts a Call To Action to donate to the Black Youth Helpline, where Ruth has also been donating proceeds from the single. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. Community is a value. Why is this a valuable channel? Let’s take a look at some recent brand partnerships our team has produced this year. Ruth also took over the brand’s Instagram of 220K followers last month. about where the music industry meets the ad industry, we are at the the source of creative partnerships. For artists, working with a brand can help fans discover their new work, broaden their listener base, and provide much-needed cash injections. If done well, a brand and artist partnership offers some huge advantages for both sides. Thankfully, the process has changed for the better in several ways. We’ve partnered with a bunch of amazing brands so far. It’s hard to stand out. Read More . This followed Ruth B.’s partnership with STEM and the Ad Council. But discovery only makes sense for emerging artists—because they’re the ones that need the support. Developing artists often excuse the idea of obtaining a brand partnership early in their career, but pursuing these relationships early can lead to opportunities to reinforce your brand image, reach more potential fans, secure much needed marketing money, and position yourself as a legitimate artist. And this chick has heard every pitch in the book, so you better make it good. That might sound daunting, but if you break it down to its essentials (creativity and hustle), artists are actually playing to their strengths here. As brands aim to create meaningful limited edition collections, many notable unexpected brand collaborations have emerged that highlight the unique opportunity for surprising consumers. Music links us together. In other words, artist don’t have to hit it big and then wait around for an ad agency to call their manager. 02. Brand partnerships . own the space about. The Daily Rind is a music industry blog featuring insights and resources provided by leading music distributor, The Orchard. Creative Artist Agency Music Brand Partnerships New York, NY. The Brand Partnerships and Digital Marketing teams worked to flip Jekalyn Carr’s (Lunjeal Music Group) album Changing Your Story into changing someone else’s story. Marketers are already tuned in to their brand’s values, but for these partnerships to work, artists need to have internal conversations about their values. Pandora Hires Tommy Page as Vice President, Artist and Brand Partnerships Internet radio service expanding efforts in branded content and experiential programming. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and It’s Bad News For Live Streams, How Much Does A Major Act Get For Playing A Concert? By investing in that relationship, brands position themselves to help fans discover new music and artists. In 2016, Sir Peter Blake worked with Mulliner, Bentley’s personal commissioning department, to create a one-of-a-kind Bentley Continental GT V8 S Convertible. When an artist loves a brand, their fans don’t just know about it, they feel it. Uniqlo tapped the iconic ’80s pop artist Keith Haring in 2007. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. It refers to Bieber’s Super Bowl campaign... February 4, 2020 . Traditionally, brand partnerships were audience in exchange for cash. access to a behind-the-scenes making of the album video, BandPage Integrates with New YouTube Artist Center, YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level, How Brand Partnerships Support & Enhance Your Release Strategy. There’s a common misconception that brands only work with the biggest names, and that when they do, it’s about slapping their logos on a tour bus. This article needs additional citations for verification. But that connection must be real. Respect is a value. But there's a lot more customization in partnerships now. Empowering artists through authentic discovery since 2015. That used to be a lot of what it was. An authentic partnership comes more natural and … Kevin Vaughn. And we’re always adding more. Tag: artist/brand partnerships. START. Get connected to brands and earn revenue from your audience through strategic brand partnerships with the help of darwinbeats. Allowing a brand to align on a release or tour, can reduce an artist’s reliance on a label, or better utilize those backings to impact their career in more unique ways. Smart brand executives should assess their risk tolerance for dealing with a celebrity and do their homework on the artist to gauge the potential upside or downside of the partnership. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Discusses the keys to successful artist-brand partnerships brands team up around shared values the connection legit. 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