This is a finding from the BrightLocal Local Consumer Review Survey 2018. Searches for "influencer marketing" drew ahead of those for "print advertising" in mid-2017 and have remained that way ever since. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their wisdom on the topic. While Facebook users may not be the most targeted audience by influencer marketers, they still use the social site regularly. This is how social media influencers were born, and quickly attracted the attention of marketers. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. Red Bull, for instance, has established a very active YouTube presence and currently has 5.6 million subscribers to their main channel and they have numerous smaller specialist channels, too. Notably, there are now 5.155 billion unique mobile users, making mobile phones truly part of our everyday life. You can work with influencers for less than $250 per post. Influencer marketing is the fastest-growing online customer-acquisition channel. Some businesses simply select the wrong influencers for their brand. Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. The current generation has grown up with the internet, and the internet is where they find their own celebrities. (Forrester, 2015) 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). While this percentage is modest, it highlights how pivotal influencer marketing has become for a handful of companies, particularly ecommerce, fashion and beauty, gaming, travel and lifestyle brands. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. For example, in September 2018 YouTube came under fire for their algorithm changes supposedly leading to creator burnout, as influencers raced to produce more content so their videos wouldn’t drop from the feed. For example, Kylie Jenner charges a whopping $1 million per sponsored Instagram post. Influencer Marketing facts. Brand awareness is generally measured through impressions, reach and engagement metrics. If you don’t partner with the right influencers for your product, the campaign is doomed to fail from the start. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. Numbers have continued to rise, surpassing the. Surprisingly, considering how popular Instagram beauty influencers and brands are, the engagement rate for health and beauty posts is only 0.86%.Â. It is also rapidly becoming the most popular influencer marketing platform. Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. Instagram has grown rapidly to become the social channel of choice for influencer marketing. In MediaKix’s 2019 Influencer Marketing Survey, 48% of the respondents believed that the  ROI from influencer marketing is better than other marketing channels. It is also rapidly becoming the most popular influencer marketing platform. Look at how others in your industry approach influencer marketing, which of their sponsored content performed well and why. TwitchTracker shows clear upward-sloping trends for the site. An Influence.co study found that at least 45% of influencers receive about four proposals for influencer marketing campaigns every month. The growth in usage of social apps is 40% higher than mobile browsers. While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: Although Instagram has cracked down on third party services that peddle in fake followers and inauthentic engagement, it appears that marketers remain skeptical about the scope or effectiveness of this ban. Traditional marketers and executives still struggle with this open-ended concept. According to the Reuters 2018 Digital News Report, 57% of 18-24-year-old Americans make their first daily contact with news on their smartphones via social media. You are here: Nearly two-thirds of marketers will increase their spending on influencer marketing this year. - Mark Edward Fischbach (Markplier) - $12.5 million It does emphasize the high level of influence that influencers can have on their audience. Nearly two-thirds of marketers will increase their spending on influencer marketing this year. Recent data from Statista emphasizes just how young Instagram’s userbase is. Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. Remember to have all these elements in place before launching your campaign to ensure accurate measurement. This puts Snapchat at the very bottom of most marketers’ lists when it comes to influencer marketing in 2020. Rochelle Bailis is the VP of Marketing at Mediakix, and influencer marketing agency that conducts leading research about the rapidly-evolving influencer marketing industry. With Google owning YouTube, the company can clearly claim web dominance. Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700%. Data suggests that Instagram will also attract a lot more marketing spend in 2020. As we move through 2020, influencer marketing shows no signs of slowing. , the vast majority of people (81%) let their friends and family on social media influence their purchasing decisions. .imh_related_posts ul { This is another sobering statistic from Google that emphasizes the differences between the generations. There’s no question that the most popular macro-influencers and celebrities have increased their pricing in recent years. Rather than running a couple one-off campaigns and seeing what happens, take the time to set very clear goals, target KPIs and budget. These partnerships allow the fashion stores to connect with consumers on a more intimate level than traditional celebrity endorsement. - Mega-influencers – social superstars with more than a million followers. Influencers should be able to share their audience data (age, gender, location, interests, etc.) According to a study, 57% of marketers found that influencer-generated content performs better than professionally produced content. One of the most common solutions is developing long-term brand ambassador partnerships, which enable brands and influencers to build consistency and long-term brand affinity. Publishing blatantly promotional, hard-selling content that turns off fans. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. 49% of users rely on influencer recommendations for their purchases. These include Bergdorf Goodman, Harrods and Bloomingdale’s. Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, They seem to work best when brands engage influencers to tell a story on behalf of the brands in intuitive ways. 6. The sole exception was Snapchat, where the highest percentage (27%) were those earning less than $30,000. Arthur Hilhorst, digital marketing lead at Onalytica, a London tech startup, in, Why Influencers are Essential to Content Marketing Success, , YouTube is the second most visited website after just Google. Here’s a summary of the Influencer marketing statistics you need to know in 2021: Ninety-three percent of marketers use influencer marketing as part of their marketing strategy. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. Download a PDF version for easier offline reading and sharing with coworkers. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. As influencer marketing has grown in popularity, so have the platforms and agencies that act as support facilities. Its popularity is increasing across nearly all age groups. Influencer marketing does not focus on celebrity endorsement. Facebook moves around in the rankings, but it is currently in 5. place. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases. This is probably because many Snapchat users still attend school. (TapInfluence & Altimeter, June 2016,) Marketing experts have embraced the social media culture of influencers and followers. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. 46% of North Americans used them in 2017, but this fell slightly to 45% in 2018. If you don’t partner with the right influencers, the campaign is doomed to fail from the start. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. While more marketers find “always on” strategies effective, they require a lot of internal resources to maintain. “YouTube” was third and “Instagram” tenth. Influencer marketing budgets will increase from 39% in 2018 to 65% in 2019; $1,000 to $10,000 will be spent on influencer marketing by 19% of marketers this year, whereas 18% will spend $100,000 to $500,000. Marketers find influencer marketing effective, and are upping their budget in 2020. The problem is that click-thru rates are abysmal, 0.06%, according to Google. - Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow niche. Facebook moves around in the rankings, but it is currently in 5th place. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. It is important that brands keep up-to-date with who the current influencers are. 90% of marketers say their influencer marketing ROI is equal to or better than the ROI of their other marketing initiatives. 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